Assistant Manager Omnichannel Activation

About the role

The Assistant Manager Omnichannel Activation role at ISC defines the window concept and ISC for the retail marketing calendar, designing in-store fixtures and elements for retail activation based on Brand Marketing inputs. Day-to-day work includes owning translation and production of ISC elements, developing campaign concepts, arranging pilots, developing in-store communication elements, working within budget controls, and supporting Visual Merchandising standards across stores in the specified region. The role is based in Gurgaon, HR, IN.

What you’ll do

• Own and drive the translation, adaptation and production of ISC elements as per given guidelines of global Retail Marketing Campaigns, Promotions and In-Store Communication tools
• Work closely with market Brand Marketing on the development of creative and ensure all necessary global CoE Mono-brand approvals are obtained
• Provide complete concept of a campaign including window and ISC
• Arrange a pilot for the concept and evaluate with key stakeholders i.e. Brand Marketing, Retail marketing and Visual Merchandizing
• Develop in-store communication elements based on store specific needs (eg. store directory, pathfinders etc.)
• Work within set budget controls
• Provide detailed guidelines on the finalized complete docket for VM team and vendors (where applicable)
• Train and brief the agency on the element requirements based on the marketing calendar

What you’ll bring

• University degree in Fashion/Business with marketing and sales focus
• > 3-4 years in sales and/or Marketing, ideally with retail focus
• Good IT skills (Word, Outlook, Excel, PowerPoint)
• Design software fluency (Adobe Graphic suite, Coreldraw, Sketchup, Video editing tools)
• Fluency in English and local language of Market HQ
• Good numeracy, literacy, verbal and written communication skills
• Geographical mobility

Skills

Education

University degree in Fashion/Business with marketing and sales focus