Head of Branding

About the role

Nestasia is seeking a Head of Branding in Kolkata, India, to own end-to-end brand positioning, campaigns, and 360-marketing for the company. The role analyzes brand positioning, plans and executes campaigns, gathers consumer insights, and translates brand elements into strategies that communicate Nestasia's vision and mission. Day-to-day work includes planning digital media, creating PR stories, driving brand initiatives with external organizations, monitoring campaign performance, managing social media and influencer marketing, partnering with agencies, and tracking market trends.

What you’ll do

• Plan digital media for campaigns including brand and media calendar, budgeting, projections, and growth
• Create effective strategies and actionable PR stories that make Nestasia stand out as a destination for home
• Drive brand initiatives with external organizations and execute campaigns
• Evaluate and monitor campaign performance
• Communicate effectively the brand persona and own all brand communication and brand positioning
• Build community and consumer love, and draw consumer insights
• Manage social media presence and growth including influencer marketing
• Partner with agencies/brands and carry out product integration and strategic partnerships

What you’ll bring

• 6-8 years marketing experience where brand campaigns have been managed
• Experience working on 360-marketing campaigns
• Digital media understanding, planning and evaluation
• Strong creative sensibilities
• Excellent communication and analytical skills
• Ability to work with multiple stakeholders and external agencies including creative
• Experience working on multiple projects and managing tight timelines
• High ownership and passion

Skills